What is WordPress?

There are several Content Management Systems (CMS) platforms available for creating a website, and WordPress is one of the most popular CMS solutions in use. WordPress is used by more than 60 million websites, including 39% of the top 10 million websites as of January 2021. WordPress is a free and open-source CMS written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system, referred to within WordPress as Themes. WordPress was originally created as a blog-publishing system but has evolved to support other web content types including more traditional mailing lists and forums, media galleries, membership sites, learning management systems, and online stores.

Why use WordPress?

There are six reasons why WordPress is the preferred CMS platform for building a website:

 

1. WordPress is Free software, which means it is free to download, install, use and modify to match your needs.

 

2. WordPress is Easy to Customize with Themes and Plugins. A large portion of people using WordPress is neither web designers nor programmers.

 

3. WordPress is SEO (search engine optimization) Friendly. WordPress is written using standard compliance high-quality code and produces semantic markup. In non-geek terms, this makes Google, Bing, Firefox, and other search engines love WordPress.

 

4. WordPress is Easy to Manage. WordPress comes with a built-in system for updating its code. This allows the ability to update your website’s plugins and themes from within your WordPress admin dashboard. WordPress also notifies you when there is a new version of WordPress available, so you can update your site by simply clicking a button. There are more than 55,000 WordPress plugins that are applications to enhance your WordPress website. One example is a WordPress backup plugin that will automatically create backups and store them safely in a remote location. It will protect your data from any accident or hacking.

 

5. WordPress is Safe and Secure. WordPress is developed with security in mind, and it is considered to be a very safe and secure platform to run a website. However, just like the real world, the internet can be an uncertain place. There are intruders out there who want to get their hands on as many sites as possible. To protect your WordPress site, there are security plugins available to keep your website safe.

 

6. WordPress can handle multiple media types. WordPress is not just limited to writing text. It comes with a built-in media uploader to handle images, audio, and video files. WordPress supports embed-enabled websites which means you can embed YouTube videos, Instagram photos, Tweets, and Soundcloud audio by just pasting the URL in the WordPress post editor.

Are There Alternatives to WordPress?

A website can be developed using a programming language, but any changes would require editing the website’s code; only developers would be able to make changes. Content Management System (CMS) platforms were developed to help create websites without the need to be a software developer. There are many CMS platforms available including WordPress – which happens to be the most popular. 

 

At its core, a CMS is computer software used to manage the creation and modification of digital content. CMS is typically used for managing a large volume of web content. There are several popular CMS alternatives to WordPress including Drupal, Joomla!, Magento, Expression Engine, and TextPattern, but WordPress is the most popular with 2million+ themes and plugins.

 

There are also companies that turned CMS capabilities into online-based services for creating websites. These services attempt to make website building easier, but sometimes their capabilities are limited which makes the website design limited. These services are best for companies who are okay with working within limitations. These services include Shopify, Squarespace, Wix, and Weebly.

What is SEA, SEM & Digital Marketing?

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines like Google, Bing, Yahoo, Duck Duck Go, and others. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

 

SEM is Search Engine Marketing is the process of improving your website’s ranking in search results on search engines by paying for keywords that will show your website when the keyword is entered into the search engine. There are different ways of paying for SEM including Pay-per-click (PPC) for keyword search.

 

SEO, Search Engine Marketing, content marketing, Pay-per-click (PPC) advertising, social media marketing, and email marketing are all forms of Digital Marketing. Digital marketing is the process of promoting and selling products or services on the Internet using one or more of these marketing channels. With digital marketing, you can find audiences interested in your brand, interact with them, and nurture them until they become customers.